1 — Preliminary Matters
Identity of the Association · Platform description · Definitions · 80:20 Inclusion Model · Subscription tiers
Nature of the Association
AGBHARATH GLOBAL SUSTAINABILITY ALLIANCE ASSOCIATION is a Section 8 Not-for-Profit company licensed by the Government of India. AgYantraa is operated as a social enterprise marketplace platform for the benefit of small and marginal Indian farmers. The Association does not distribute profits to members or officers. All surplus is reinvested in platform operations and the 80:20 Inclusion Model subsidy programme.
1.1 The 80:20 Inclusion Model
The Association's mission is to make mechanised agriculture accessible to small and marginal farmers. Under the 80:20 Inclusion Model:
- Farmers with ≤2 acres of agricultural land are eligible for a 20% subsidy on rental costs
- The subsidy applies to the first 2 acres only per booking
- Available twice per financial year per eligible farmer (two subsidised booking cycles)
- Funded by: (a) the Association's operational surplus; and (b) CSR partner contributions
- Subsidy is not guaranteed if the pool is exhausted in a given period
Worked example: A farmer with 1.5 acres books a tractor at ₹2,000/day for 2 days = ₹4,000 gross. Subsidy: 20% of ₹4,000 = ₹800. Farmer pays: ₹3,200.
1.2 Platform Description
AgYantraa is a peer-to-peer agricultural equipment rental marketplace available as an Android application only. The Platform connects Equipment Users (Farmers) with Equipment Owners in a technology-mediated marketplace. The Association acts as an intermediary under Section 2(1)(w) of the Information Technology Act 2000, not as a party to individual rental transactions.
1.3 Key Definitions
| Term | Meaning |
|---|---|
| Association | AGBHARATH GLOBAL SUSTAINABILITY ALLIANCE ASSOCIATION |
| Platform | The AgYantraa Android application and associated API services |
| Equipment User / Farmer | A registered user who books equipment for use on their agricultural land |
| Equipment Owner / Operator | A registered, KYC-verified user who lists equipment for rent |
| Booking | A confirmed rental transaction between a Farmer and an Owner, facilitated by the Platform |
| BVS | Booking Verification System — the 4-step photo and OTP process confirming equipment dispatch and return |
| Platform Service Charge | The fee deducted by the Association from the Owner's gross earnings per booking |
| Nodal Account | The escrow-type bank account holding Farmer payments pending booking completion |
| Agricultural Force Majeure | Declared disasters, agricultural emergencies, crop disease outbreaks, or curfew orders — see 5.4 |
| KYC | Know Your Customer — identity and equipment verification process required for Owners |
| Standard Plan | Owner subscription: ₹500/year · up to 3 equipment listings · standard visibility |
| Premium Plan | Owner subscription: ₹1,500/year · unlimited listings · featured visibility · analytics dashboard |
| DPDP Act | Digital Personal Data Protection Act 2023 |
| T&C | These Terms and Conditions (this document) |
1.4 Acceptance of Terms
By downloading, installing, or using AgYantraa, you confirm that you have read, understood, and agree to be bound by these T&C and the Privacy Policy. Acceptance is by click-wrap mechanism at first login and at each material amendment. If you do not agree, you must not use the Platform.
1.5 Governing Language
The English language version of these T&C is the governing version. Translations into Hindi, Telugu, and Marathi are provided for convenience only. In the event of conflict, the English version prevails.
2 — Registration & Eligibility
Age · Mobile verification · KYC for Owners · Subscription plans · Account suspension · Data retention
2.1 Eligibility
- Minimum age: 18 years. Age declaration is mandatory at registration. The Platform does not knowingly permit registration by persons under 18.
- Valid Indian mobile number required for OTP-based authentication
- Dual role permitted: one mobile number may hold both Farmer and Owner roles
- One mobile number = one active account. Duplicate accounts are suspended without notice.
- Association employees, founders, and their household members are prohibited from registering on the Platform in any capacity.
- Government officials and NGO workers may register using their personal (not government-owned) equipment.
2.2 Farmer Registration
- Required: Mobile number, name, village/taluk, land size, primary crop type
- Optional: Aadhaar (required for subsidy eligibility), profile photograph
- Consent: T&C acceptance and Privacy Policy consent are mandatory
- Consent log is maintained for 3 years with timestamp and policy version
2.3 Equipment Owner Registration
- Mandatory KYC documents: RC (Registration Certificate), valid insurance certificate, government-issued photo ID, bank account + IFSC code
- Optional but recommended: operator licence, equipment photographs (mandatory for listing)
- KYC verification: 7 working days from document submission
- KYC rejection: owner notified with reason; 20% processing deduction on amounts already paid; may resubmit corrected documents
- Subscription fee paid at registration: Standard (₹500/year) or Premium (₹1,500/year)
2.4 Subscription Plans
| Feature | Standard Plan (₹500/year) | Premium Plan (₹1,500/year) |
|---|---|---|
| Equipment listings | Up to 3 | Unlimited |
| Search visibility | Standard | Featured — priority placement |
| Booking notifications | ✅ | ✅ |
| Direct farmer messaging | ✅ | ✅ |
| Equipment notification badge | — | ✅ |
| Analytics dashboard | — | ✅ |
| Annual renewal | ✅ | ✅ |
2.5 Account Suspension & Termination
Immediate suspension (no prior notice) applies for: off-platform booking attempts, subsidy fraud, BVS tampering, threatening behaviour toward other users, fake bookings.
3-booking improvement period applies for: rating-based reviews (3 consecutive ratings below 3.5 stars).
Frequency threshold: 5+ cancellations in 30 days triggers suspension review.
All suspension decisions are communicated by email to the registered mobile number and email (if provided).
2.6 Account Deletion
Users may delete their account via Profile → Settings → Delete Account. A 7-day cooling-off period applies. Active bookings must be completed before deletion is processed. Statutory data retention obligations continue per Privacy Policy 10 even after deletion.
2.7 — Subscription & Registration Fee Refund Policy
- Annual subscription fee is refundable (100%) within 1 month of payment if no bookings have been made
- After 1 month from payment, the fee is non-refundable
- KYC rejection: 20% processing deduction applies; balance refunded within standard timelines
- Mid-year upgrade (Standard → Premium): you pay ₹1,000 × (remaining months / 12). Example: 6 months remaining = ₹500 upgrade fee. Premium features activate immediately.
3 — Booking Process & Platform Services
Search · Booking flow · BVS · Availability calendar · Contact masking · Help cards
3.1 Equipment Search & Discovery
- Search by equipment type, date range, pincode area
- Minimum booking: 1 acre; maximum: 50 acres per booking
- Advance booking: up to 30 days ahead
- Location permission required for distance-sorted results
3.2 Booking Request & Acceptance
- Farmer submits booking request with payment. Dates placed on temporary hold.
- Owner has 24 hours to accept or decline
- Non-response within 24 hours = automatic decline; dates released; Farmer refunded 100%
- Counter-offers are not permitted — accept or decline only
- On acceptance: booking confirmed via WhatsApp and in-App notification
3.3 After Booking Confirmation
- Masked relay contact number provided to both parties for calls/SMS
- Owner's direct mobile number is never shared before confirmation
- Both parties must attempt contact 2 times before declaring a no-show
- 60-minute punctuality window: parties must be available within 60 minutes of agreed time
3.3.4A — Contact Number Masking
Contact number masking is a mandatory privacy feature. After booking confirmation, a masked relay number is assigned for the duration of the booking. All calls and SMS between Farmer and Owner are routed through this relay number. Direct mobile numbers are not shared at any stage before confirmation.
Violation Warning
Sharing contact details through listing descriptions, booking notes, or in-app chat before confirmation is a violation of 6.5.1 and may result in immediate suspension.
3.4 Availability Calendar & Listings
- Owners manage their availability calendar in real-time via the App
- Owners may block dates for maintenance, personal use, or any reason
- Listings may be paused (hidden from search) or deleted at any time
- Deleting a listing with pending bookings triggers the Owner cancellation penalty (5.3)
- Standard Plan: up to 3 simultaneous listings. Premium: unlimited.
- Equipment may be listed in one pincode service area per listing
3.5 Accept-Without-Serve Penalty
If an Owner accepts a booking and fails to deliver the equipment without a valid Agricultural Force Majeure reason, a 15% penalty is deducted from the next settlement. The Farmer receives a 100% refund.
3.6 Ratings & Quality
- Farmers rate Owners after each completed booking (Equipment Quality + Owner Responsiveness, 1–5 stars)
- Owner ratings are published on listings (visible to all users)
- Farmer ratings are visible only to Owners (not publicly displayed)
- 3 consecutive Owner ratings below 3.5 stars triggers suspension review with improvement period
- Review manipulation (payment for ratings, coercion) is a suspension-level violation (6.5.2)
3.7 Booking Verification System (BVS)
3.6A — In-App Help Cards & Equipment Safety Checklist
AgYantraa provides in-app help cards (step-by-step booking guides with images) and an Equipment Safety Checklist available in all 4 supported languages (EN/HI/TE/MR). These resources are available offline and accessible without login.
5-Point Safety Checklist: (1) Verify RC number matches listing; (2) Check tyres/tracks; (3) Test ignition and fuel level; (4) Confirm operator's licence for With Operator bookings; (5) Photograph equipment condition before use.
Agent-Assisted Booking
Farmers without smartphone access may book via the helpline: +91 93815 82456. A trained agent completes the booking on the Farmer's behalf via the /admin/agent/bookings endpoint.
4 — Payments, Settlements & Tax
Payment flow · Nodal account · Settlement cycles · TDS (194I) · Form 16A · OTP dispute process
4.1 Payment at Booking Request
- Full payment is taken at the time of booking request (not at acceptance)
- Held in the Association's nodal account pending booking completion
- Released to Owner only after BVS Step 4 (Return OTP) is entered
- Accepted payment methods: UPI, PhonePe, Google Pay, Debit/Credit Cards, Net Banking, Cashfree, Razorpay
- Cash payments are prohibited under 4.1.5
- No convenience fee charged to Farmers
4.2 Platform Service Charge
The Platform Service Charge is deducted from the Owner's gross booking earnings on settlement. The current rate is displayed in the App fee schedule and in the Owner's dashboard. It is applied on the gross booking amount (before subsidy offset). No convenience charge is passed to Farmers.
4.3 Subsidy Administration
- Subsidy (20% for eligible Farmers with ≤2 acres) is applied at checkout automatically
- Subsidised amount is funded from the Association's operational surplus and CSR partner pool
- Subsidy is not guaranteed if pool is exhausted
- On cancellation, the subsidy amount is returned to the pool — not refunded to the Farmer separately
4.4 Settlement Cycles
- Settlement: twice monthly — 18th and 3rd of each month
- All bookings completed before the settlement date are included in that cycle
- Payment via NEFT/IMPS to Owner's registered bank account
- 3 auto-retries on failed NEFT/IMPS transfers
- If all 3 retries fail, the amount is held and the Owner is contacted
4.4A — Completion OTP Dispute Process
If there is a dispute about the completion OTP (BVS Step 4):
- Raise a dispute via App → My Bookings → [Booking] → Raise Dispute within 4 hours of the return event
- Upload BVS dispatch photo (pre-use condition) and return photo (post-use condition) as evidence
- The Association's Grievance Team reviews within 48 hours (Priority 1)
- If partial completion is established: payment is split pro-rata based on documented usage
- Full damage disputes exceeding ₹10,000: escalated to 9.4 arbitration
4.5 Refund Timelines
| Payment Method | Refund Timeline |
|---|---|
| UPI | 1–3 working days |
| Debit Card | 3–5 working days |
| Credit Card | 5–7 working days |
| Net Banking | 3–5 working days |
4.6 Tax Compliance
- TDS under Section 194I (Income Tax Act 1961) deducted at 2% on rental income above ₹2,40,000 per financial year per Owner
- Below ₹2,40,000 threshold: no TDS deducted
- Without PAN on record: TDS deducted at 20%
- Form 16A issued quarterly within 15 days of each quarter end for accounts where TDS has been deducted
- GST: Association monitors GST threshold. 30-day prior notice to all users before GST is applied to Platform Service Charge
5 — Cancellations & Refunds
Farmer cancellation tiers · Owner cancellation penalties · Agricultural Force Majeure · Mutual cancellation · Rescheduling
5.1 Free Cancellation Window
Both Farmers and Owners may cancel within 3 hours of booking confirmation with zero penalty and a full refund.
5.2 Farmer Cancellation Policy
| Notice Period | Farmer Refund | Note |
|---|---|---|
| Within 3 hours of confirmation | 100% | Free cancellation window |
| 48+ hours before start | 100% | — |
| 24–48 hours before start | 75% | 25% retained as cancellation fee |
| Less than 24 hours before start | 50% | 50% retained as cancellation fee |
| No-show (no cancellation submitted) | 0% | + ₹200 mobilisation fee paid to Owner |
| Agricultural Force Majeure (6-hr notice) | 100% | Zero penalty, zero mobilisation fee |
5.3 Owner Cancellation Penalties
Farmers always receive a 100% refund on Owner cancellation, regardless of timing. Owner penalties (deducted from next settlement):
| Notice Period | Owner Penalty |
|---|---|
| 48+ hours before start | 5% of gross booking amount |
| 24–48 hours before start | 10% of gross booking amount |
| Less than 24 hours before start | 15% of gross booking amount |
| Agricultural Force Majeure (6-hr notice) | Zero penalty |
5.4 Agricultural Force Majeure
Qualifies as Agricultural Force Majeure: declared natural disasters (flood, cyclone, drought), government-declared agricultural emergencies, widespread crop disease outbreaks, and curfew orders restricting movement. Requirements:
- Event must be beyond the party's control and unforeseeable
- Notification to the other party and the Association within 6 hours
- Evidence (government notification, news report) to be uploaded within 24 hours
5.5 Mutual Cancellation
- Both parties agree via App → Mutual Cancellation
- On mutual cancellation: Farmer receives 100% refund; zero penalty for either party
- Limit: 2 mutual cancellations per 90 days per account. Exceeding this triggers suspension review.
5.6 Cancellation Frequency
5 or more cancellations (of any type, by either party) in any 30-day period triggers suspension review by the Grievance Team.
5.7A — Rescheduling — Detailed Rules
| Rule | Detail |
|---|---|
| Notice required | 48 hours before booking start |
| Limit per booking | Maximum 1 reschedule |
| Rate | Locked at original booking rate |
| Consent required | Both parties must agree via App chat |
| Force Majeure rescheduling | Unlimited — no notice minimum |
| New dates availability | Must be available on Owner's calendar |
6 — User Obligations & Conduct
Equipment standards · Operator requirements · Prohibited conduct · Penalty framework · Insurance · Conflict of interest
6.1 Equipment Standards (Owner Obligations)
- Equipment must be roadworthy and match listing specifications at the time of each booking
- Insurance minimum: valid third-party liability insurance (comprehensive recommended). See 6.3.1A.
- Equipment substitution: permitted only within the same category; Farmer must be notified immediately; Farmer has a 2-hour window to decline with full refund
- 60-minute punctuality window: equipment must be delivered or collected within 60 minutes of agreed time
- 2 contact attempts: Owners must attempt to contact Farmer at least twice before declaring a no-show
6.2 Operator Obligations
- Both "With Operator" and "Self-Operate" bookings are permitted
- For "With Operator" bookings: operator must hold a valid licence relevant to the equipment type
- Operator conduct during booking is the Owner's responsibility
6.3 Prohibited Conduct & Penalties
| Violation | First Offence | Repeat Offence |
|---|---|---|
| Off-platform booking attempt | 30-day suspension | Permanent ban |
| Review incentivisation (paying for ratings) | 30-day suspension | Permanent ban |
| Threatening behaviour (re: reviews or disputes) | Immediate permanent ban | N/A |
| Fake bookings | Suspension + settlement hold | Termination + legal action |
| False listing — minor specification error | Warning (T1) | Listing suspension (T2) |
| False listing — material misrepresentation | Listing suspension (T2) | Account closure (T3) |
| Subsidy fraud | Permanent ban | Civil recovery action |
| BVS tampering | Immediate permanent ban | N/A |
6.3.1A — Equipment Insurance — Minimum Requirement
- Mandatory minimum: Valid third-party liability insurance covering the equipment during commercial rental use
- Strongly recommended: Comprehensive insurance policy
- With Operator bookings: Operator coverage also recommended
- Insurance lapse: Owners must delist equipment immediately if insurance lapses. Continuing to list uninsured equipment is a suspension-level violation under 2.5.1.
- Insurance documents must be uploaded and kept current in Profile → Documents
6.4 Conflict of Interest Rules
- Government officials: permitted to register using personal (not government) equipment
- NGO workers: permitted to register as Farmers or Owners
- Association employees, founders, and household members: prohibited from all registration
- Persons under 18: prohibited from all registration
7 — Intellectual Property & Content
Platform IP · Photo assignment vs licence · BVS photos · Anonymised data use · IT Act 79 safe harbour · Takedown process
7.1 Platform Intellectual Property
All intellectual property in the AgYantraa platform — including the App, name "AgYantraa" (trademark pending, Classes 35/38/42), API design, algorithms, BVS system design, and all associated software — is owned by the Association. No licence to use the Association's IP is granted beyond the limited right to use the App for its intended purpose.
7.2 User Content — Licence & Assignment
| Content Type | IP Treatment | Details |
|---|---|---|
| Equipment photographs (listing) | Copyright assigned to Association | Used for listing display, promotion, and platform purposes. Owner retains right to use own photos. |
| Farmer profile photographs | Licence only (not assignment) | Used on booking screen only. Identifiable use in external publications requires separate written consent. |
| BVS photographs (4 per booking) | Association ownership | Used as evidence for disputes, compliance, and booking records. |
| In-App chat messages | No IP rights claimed | Stored for dispute resolution; deleted per retention schedule. |
7.3 Anonymised Data Use
The Association may use anonymised and aggregated data (not personally identifiable) from bookings and listings for: platform analytics, impact reports, CSR donor reports, and research publications. No individually identifiable information is published externally without separate written consent.
7.4 Content Standards — Listing Content
Listing content must be relevant to the equipment being listed. Prohibited listing content:
- Personal contact details (phone numbers, email addresses)
- Third-party copyrighted content (manufacturer branding without licence)
- False or materially misleading equipment specifications
- Off-platform pricing or solicitation language
- Content unrelated to the equipment (political, religious, promotional)
7.5 IT Act 79 Safe Harbour & Takedown
The Association claims safe harbour under IT Act Section 79 as a technology intermediary. Takedown process for infringing content:
- Submit takedown request to Grievance Officer (V N Kumar) at dpo@agbharat.org
- Provide: URL/listing ID, nature of violation, your legal right, supporting evidence
- Acknowledgement within 24 hours
- Interim action (suspension of listing) within 48 hours if prima facie violation is evident
- Final resolution within 15 business days
8 — Liability & Indemnity
Intermediary status · What we are not liable for · Liability cap · Force majeure · User indemnity · Protected Persons
AgYantraa is a Technology Intermediary
The Association is a technology booking intermediary only. We do not own, operate, maintain, or control any agricultural equipment listed on the Platform. The Association is not party to the rental transaction between Farmer and Owner.
8.1 What AgYantraa is NOT Liable For
- Equipment quality, performance, condition, or fitness for purpose
- Crop loss, yield reduction, or agricultural damages of any kind
- Equipment damage during the booking period
- Personal injury to any person arising from equipment use
- Theft of equipment or personal property
- Farm infrastructure damage (fencing, irrigation, crops)
- Delays in equipment delivery or collection
- Operator conduct, skill level, or decisions during a booking
- Third-party claims arising from equipment use
- Payment gateway failures or delays beyond the Association's control
- False information provided by users during registration or booking
- Unavailability of subsidy due to pool exhaustion
8.2 Liability Cap
The Association's maximum liability to any user for any claim arising from a booking or use of the Platform is limited to the transaction value of the relevant booking. Consequential loss (including crop loss, business interruption, loss of income) is absolutely excluded.
8.3 Force Majeure — Platform
The Association is not liable for Platform service interruption caused by: natural disasters, government shutdowns, internet infrastructure failures, power outages, cyberattacks, pandemic-related restrictions, banking system outages, telecommunications disruption, regulatory changes, and India-specific rural factors including widespread village curfews, agricultural emergencies, and rural internet blackouts.
8.4 User Indemnity
Each user indemnifies the Association against all claims, losses, and legal costs arising from: (1) their use of the Platform in violation of these T&C; (2) their listing or booking content; (3) their conduct during a booking; and (4) any third-party claim arising from their actions on the Platform.
8.5 Protected Persons
The liability limitations in 8 protect: the Association's directors, founders, employees, volunteers, technology partners, and the Grievance Officer, all acting in their official capacity.
8.6 Disputes Not Entertained by the Association
| Claim Type | Association's Position |
|---|---|
| Crop loss due to equipment failure | Not entertained. Cancellation refund under 5 is the sole remedy. |
| Claim that a rating was unfair | Not entertained, provided rating was submitted in good faith (6.5.2 T&C). |
| Subsidy was not available | Not entertained. Subsidy is not guaranteed. See 4.3. |
9 — Governing Law & Dispute Resolution
Governing law · Jurisdiction · Three-tier mandatory process · Arbitration · Fast-track · T&C amendments
9.1 Governing Law
| Legislation | Relevance |
|---|---|
| Indian Contract Act 1872 | Validity and enforceability of agreements on the Platform |
| Information Technology Act 2000 | Intermediary safe harbour, electronic contracts, data protection |
| IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 | Grievance Officer appointment, takedown obligations |
| Digital Personal Data Protection Act 2023 | All personal data processing on the Platform |
| Income Tax Act 1961 | TDS under 194I, Form 16A, PAN compliance |
| Arbitration and Conciliation Act 1996 | Binding arbitration proceedings under 9.4 |
| Consumer Protection Act 2019 | Consumer rights and redressal applicable to individual users |
| Payment and Settlement Systems Act 2007 | Digital payment processing via nodal account |
| Prevention of Money Laundering Act 2002 | KYC and financial record obligations |
9.2 Jurisdiction
Exclusive jurisdiction: Courts at Hyderabad, Telangana, subject to the mandatory three-tier dispute resolution process being exhausted first.
9.3 Mandatory Three-Tier Dispute Resolution
Internal Complaint
Grievance Officer
V N Kumar
Virtual Conciliation
Both parties attempt settlement
Binding Arbitration
Single arbitrator · Hyderabad seat
9.4 Fast-Track Process
| Dispute Amount | Process | Timeline |
|---|---|---|
| Below ₹5,000 | Grievance Officer final decision (binding) | 15 days |
| ₹5,000 – ₹10,000 | Simplified written arbitration procedure | 30 days |
| Above ₹10,000 | Full arbitration — single arbitrator, hybrid virtual-first, Hyderabad seat | 90-day award |
9.5 Arbitration Rules
- Single arbitrator appointment by mutual agreement, failing which by IIAM (Indian Institute of Arbitration and Mediation) or similar body
- Seat of arbitration: Hyderabad, Telangana
- Language: English (translations provided on request)
- Costs: shared equally between parties
- Class arbitration is expressly excluded — disputes are individual only
- Arbitral award is final and binding under the Arbitration and Conciliation Act 1996
9.6 Amendments to T&C
- Material amendments require active click-wrap acceptance via App
- Users have 30 days to accept or decline an amendment notification
- Declining: account is suspended (no new bookings) for 15 days
- Not accepted within the further 15-day period: account is closed
- Existing bookings during suspension are honoured
- Non-material amendments (typographical, clarificatory): effective immediately with in-App notification
Contact for Grievances
All disputes — Tier 1 complaints, takedown requests, OTP disputes, data rights requests — go to: V N Kumar at dpo@agbharat.org or call +91 93815 82456. Legal matters: legal@agbharat.org.
